Debunking the Myth: Why Buying Counterfeit is Actually Good for the Fashion Industry
Shopping has always been a part of every country’s history. For the most part, shopping is a leftover legacy of cultural changes which prevailed in the face of modernization. The neo-colonization pioneered by America continued as other countries dominate every aspect of modern human living. From the food you eat to the most mundane tool, branding has become a very important consideration – a preference for brands left as a legacy of our bleak histories under the superpowers.
Despite such negative origins, shopping and general interest in branded apparel and accessories remain no matter what the age is. While younger tend towards clothing and the 50+ market favors both apparel and personal care products in equal measure, the fact is: people like shop and follow trends and trends dictate a taste for the extremely overpriced designer brands of the world’s economic powerhouses.
Along with the growth of shopping, activity is the increased interest in fake copies. In fact, according to a report, up to three million consumers every year buy counterfeit goods carrying top designer labels, such as Louis Vuitton, Yves Saint Laurent, Burberry or Gucci. Nearly a third of the sales are over the internet. So if you ever wonder why you’re going batshit crazy all of a sudden? It’s probably because you’re having a shopaholic itch because you just discovered where to buy fake Gucci that looks like the real deal.
There’s no Harm
Recent reports have been debunking the myth buying fake copies of designer items are ruining the brand reputation, reducing company revenue, promoting slavery and unethical labor and financing organized crime. In fact, just recently, an EU-funded report declared that buying fake designer goods is not only okay but it is actually helpful for the brands and companies.
The same study also urged companies not to stop bootleggers while rejecting claims of designer companies about the losses to the industry. On the contrary, the study argued that rip-off goods actually help market the brand. Another point presented by the study claimed that the losses to the industry are extremely exaggerated as most fake-buyers would never pay for the real thing.
Professor David Wall, the co-author of the report, said that the actual industry losses to fake copies could be a lot less than the previously calculated figures. He also cited several benefits to counterfeiting designer brands which include quickening of the fashion cycle and increasing brand awareness.
Despite popular belief, it seems counterfeit designer goods are becoming as much a part of the trend as the designer brands. So the next time you spot a pair of “Louboutins” from a market, or someone tells you where to buy fake Gucci handbag on a foreign beach, remember that you are only supporting a knock-off designer brand for a knock-down price. It might actually help to remember that buying counterfeit copies allows you all the benefits – being impressively fashionable and trendy – minus the pain of paying a hefty price. It doesn’t hurt that you didn’t spend all that much when you actually got tired of it eventually.