Zara's Backlash- 'Holocaust Uniform' Shirt

Zara’s Backlash- ‘Holocaust Uniform’ Shirt

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Zara’s Backlash- ‘Holocaust Uniform’ Shirt

Spanish fast fashion chain Zara is in damage control mode after selling a children’s shirt with a yellow star embellishment that has drawn comparisons to a Holocaust concentration camp uniform.

Zara’s parent company Inditex — the ninth largest retailer in the world, and the biggest apparel company, with 2013 revenues of $22 billion — yanked what it called its ‘Sheriff’ shirt from its UK homepage and from shelves in countries including France, Sweden, Denmark and Israel. Yes, Israel.

Following some early negative media coverage and social media backlash, Inditex issued an apology, saying:

Zara Kids has removed a children’s t-shirt from its stores and website. The t-shirt withdrawn was inspired by the classic American Westerns and has been taken out of circulation due to the potential similarity with the Star of David that has been used as a yellow star patch. Zara has issued a heartfelt apology on its social network profiles.

The garment was available only for just a few hours and sales of the t-shirt have been marginal. The items will be reliably destroyed.

Inditex would like to reiterate its utmost respect for all cultures and religions. The Group is a Company where people from 180 nationalities work together representing all the cultures, races and religions of the modern world. Inditex is proud of its cultural diversity. In addition, respect and dignity feature among the principles which guide and define its corporate values. The Group condemns and rejects any form of discrimination.

This statement hasn’t stemmed an onslaught of Facebook and Twitter TWTR +0.44%criticism of Zara’s awful gaffe. A check of the apparel chain’s social media pages on Wednesday morning showed the brand responding to complaints in several languages:

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