Tradeshows- Review List-Stand Our Brands
NYFW wrapped up today, that means the general trade shows are around the corner. We’re looking forward to BJI Fashion Group’s Edit as well as their Accessories The Show, MODA and Fame trade shows. BJI’s August 2-4 shows provided a bouche amuse for their main September event opening next weekend.
August’s presentation was still crazy-crowded with Accessories The Show, MODA and Fame and hundreds of vendors and thousands of buyers making it easy to feel overwhelmed but seemingly more organized and less congested than prior years. These brands stood out: David Cline, Grifflin Paris, YALA, FRNCH, Mud Pie and Urban Expressions.
Showing a standard cut with pleasing paint-splattered designs, we just liked David Cline’s button down shirts. Cline applies his soft fabrics with a dying process similar to madras which allows fades to change color, shape and direction. There was nothing else like them at the show. Prices start around $44.
Grifflin Paris sells French influenced, neat-looking dresses and separates. Theirs is a desired look as the set-up was very crowded despite two inviting young ingenues standing guard at the booth entrance. “Come hither and place orders,” they beckoned to buyers sailing through the lanes of less stylish competitors. Few could resist.
YALA always gets a lot of traffic for their young, affordably trendy styles. Western was the featured theme. Thank goodness they omitted headdresses and other potentially offensive cowboy elements in place of their trademark attractive updates adaptable to 20 year olds’ lifestyles and budgets.
Another hot French company FRNCH was perhaps BJI’s most sophisticated line. Relaxed, minimal classics on a palette of black, white, grey and rose had orders rolling in.
Lily Pulitzer and J Laughlin type prints and styles were a big trend at the show. While not big fans of this particular style, we noticed Mudpie stood out in this genre for their quality, design and broad selection of merch.
Looking for vegan, non-PVC runway inspired handbags? Check out Urban Expressions’ line. Their packages hit the mark this season and don’t smell like plastic or dead animals.
Diligent management at BJI has made for sharper and more focused presentations. Next week we’ll report on what their Spring 2016 market has in store.