When placing orders or merchandising, it helps to cater to a look or lifestyle. You have to assess who your customer is and what she aspires to and suits her needs. To help in doing so and since people are so heavily influenced by the media and celebrity, to the point where they hire.

Macha, (pronounced mah-ha) is the Brooklyn based jewelry line and brainchild of Irish born designer Bernice Kelly. When the brand was formed in 2009, the response from fellow creatives was strong for their first collection, the Rockwell. Primarily rings, the look is a raw cut metal.

Coral Hues- Amanda-Wakeley, Alice+Olivia, Brushstroke Prints- Cacharel, Carolina Herrera- floral, ruffles, fringe, Feminine Crop Tops, Bold Stripes- Marc Jacobs, Dries Van Noten's- grunge look back, a harbinger of things to come back, This Rag & Bone Ad that sums up the essence of summer