Project NY Mens Trade Show
Manhattan is uncharacteristically crowded this summer. Have the Hamptons finally lost their shine? Could be, especially when NYC’s got so much going on. Tops among New York’s to do is Project NYC’s Spring 2016 featuring the latest in menswear collections. Twice a year, Project President Tommy Fazio sets up his menswear wonderland at Jacob Javits. His latest effortran July 19-21.
Top menswear trade show in the US market, Project is always crazy crowded with buyers and sellers from the best mens’ RTW brands in the market. Ted Baker, Hilfiger and Superga were all there as were many new brands possibly not on your radar but should be. Trends for Spring/Summer 2016 emphasized the new business casual athleta-influenced styles, digital foto-printing, wildly patterned, slightly shorter and tighter fitting swim trunks, prep and sleekly cut, comfortable wardrobe basics. Lower entry prices appeared to be common among the newer brands as well.
Tops among new brands was Roamers & Seekers out of Bristol, England. R&S seeks to answers the question all hip young man have when they give up skateboarding and roof climbing. What can I wear to work that won’t get me fired, isn’t ridiculously priced and doesn’t make me feel like a middle-aged wanker? Founder and designer Amanda Goss based the line on all the active men she knew who were at a loss for style once they, dare we say, grew up. SS ’16 unrolls R&S’s well priced Concrete Jungle range of mostly low key blue, grey, black and army green- popped with a bit of orange utility- and casual wear. Prices roam from $26-$180 US, wholesale.
Channeling the vintage style heritage of Steve McQueen, Hero Seven combines their passion for the environment with their French fashion sensibilities. Company creator Erroll Teboul donates a small portion of all sales to environmental causes. As mentioned, Steve McQueen serves as Hero Seven eternal muse among various sub themes. The NYC Marathon and race cars serve as SS ’16 themes, with a nifty race car band jacket so on-trend and t-shirts in the longer lengths popular now. Foto printed swim trucks, tees and sweatshirts are highlights of the new collections. After achieving retail success in France, Taboul is bringing his sporty styles to the US market hoping to win over buyers’ hearts with nice quality, styling and reasonable prices.
Peter Georgiou’s Grayers modernized prep-aesthetic made us wonder if this was the next Hilfiger. Having worked for 10 years at god-of-American-lifestyle-code, Ralph Lauren schooled Georgiou in combining vintage references with modern comfort and functionality. Grayers’ jackets, chinos and swimwear stood out in this collection. Prices again are quite good.
Capturing the market on comfort with an understated modern, sexy, minimal style was Quinn, which showed off their men’s line at Project. No matter, these are clothes to buy for your man and steal back so he can’t criticize you for shopping too much. Quinn’s men’s reminded us of Alexander Wang for men (but really women too.)
Swimsuits were key for Retromarine NY. Retromarine’s foto printed and kaleidoscope printed slim trunks stole the show while vintage looks were top notch. Again, all at comfortable prices.
Wondering about something new at longtime favorites Ted Baker, Mr. Turk and Woolrich? Ted get snappy with a dynamic travel photo- inspired collection while Mr. Turk continues a surfing expedition of color and pattern so rad you can’t resist. Woolwich just recreates the classics in comfortable vibrantly colored buffalo plaid. 3X1 denim also deserves mention for their continued evaluation from a new brand to a cornerstone denim manufacturer.
With a striking display of erect glove hands, Honns stood out as one of Project’s best men’s accessory lines. Honns sells highly styled gloves for men and women of quality leather and fabrics. There is nothing else like them on the market. An average pair of Honns leather gloves may wholesale for $45.
Once again thanks to the Project for keeping the chill vibe that is Project going. See you in Vegas soon!