Be There- Catch Open Market on 3/18/13 in NYC's fashionable Meatpacking District

Be There- Catch Open Market on 3/18/13 in NYC’s fashionable Meatpacking District

On March 18th Meatpacking is hosting a party dubbed Open Market at Highline Stages, featuring live music, special shopping opportunities from such brands as Helmut Lang, Alice & Olivia, and Open Market host, the legendary Diane Von Furstenberg. Included in the price of the ticket is live music, DJ music, food and drink from most of the better restaurants in Meatpacking (Spice Market, Del Posto, Pastis, Buddakan, etc.) and more shopping from all those fantastic stores we love Meatpacking for. A portion of the ticket price is tax deductible and goes to the Meatpacking District Improvement Association.

What better way to recover from St. Patrick’s Day?

 MEATPACKING DISTRICT IMPROVEMENT ASSOCIATION HOSTS FIRST ANNUAL FUNDRAISER “OPEN MARKET” CELEBRATING EVOLVING NEIGHBORHOOD’S FASHION, FOOD AND CULTURE

 Event Co-Chairs Diane Von Furstenberg of DVF and Andrew Rosen of Theory

NEW YORK, NY – On March 18, 2013 the non-profit Meatpacking District Improvement Association (MPIA) will host its first annual fundraiser, OPEN MARKET, an interactive shopping, dining and music event at Highline Stages that will celebrate the many facets of the neighborhood and features the participation of virtually all of the retail, restaurant, hospitality and cultural businesses in the district. Co-chaired by Diane von Furstenberg, Founder and co-Chairman of DVF and Andrew Rosen, Founder and CEO of Theory, the event’s host committee includes some of the most influential names in fashion, nightlife and real estate (full list below) who have gathered to support the MPIA.

100% of the proceeds from OPEN MARKET will go to the MPIA’s continuing efforts to improve the neighborhood through public initiatives. The event will transform the entire two-levels of Highline Stages (441 West 14th Street, New York, NY 10014) for one night into a visual homage to the early days of the Meatpacking District. The event will incorporate interactive elements hosted by different Meatpacking District businesses, allowing participants to try gourmet food and drinks from the neighborhood’s most popular establishments, purchase apparel from sample sale booths hosted by top designers, participate in a silent auction featuring premium items and other activities. Tickets for OPEN MARKET start at $150 (food and drink included) and are available to the public at www.meatpacking-district.com/events.

“The Meatpacking District is New York’s epicenter of fashion, food, hospitality and nightlife and the only area where these industries converge, creating a truly unique commercial district that still continues to evolve,” said Lauren Danziger, Executive Director of Meatpacking District Improvement Association. “We are thrilled that so many of our friends have gathered together to help host the first annual OPEN MARKET to support MPIA’s efforts through a fundraiser that will undoubtedly become one of the most anticipated events of the year.”

The event’s host committee includes: Olivier Theyskens (Theory), Tory Burch (Tory Burch), David Neville and Marcus Wainwright (Rag & Bone); Nicole and Michael Colovos (Helmut Lang), Luisella Meloni (DVF), Khajak Keledjian (Intermix), Stacey Bendet Eisner (Alice + Olivia), Jean Pigozzi (LimoLand), David Lemmond (The Standard, High Line), Michael Achenbaum (Gansevoort Hotel Group), Mazdack Rassi (Milk Studios), Mark Birnbaum and Eugene Remm (EMM Group), Celeste Fierro (The One Group), Joe McMillan (DDG Partners), Jared Epstein (Aurora Capital Associates), Stuart Romanoff (Cushman & Wakefield), Cliff Meilman (Meilman Family Real Estate), Paul Pariser (Taconic Investment Partners), Gary Kline and Alina Lundry (Highline Stages), David Rabin (3Sixty Hospitality), Jason Binn (DuJour Media), Karrie Goldberg (Kage Konsulting) and Annie Washburn (NYC Wine & Food Festival). Corporate partners JetBlue and ConEd will be supporting OPEN MARKET and New York magazine is the Official Media Sponsor of the event.

“I am honored to host the first annual Open Market and to celebrate the Meatpacking District. It is a very vibrant neighborhood, home to my headquarters and a very exciting part of NY,” said Diane von Furstenberg, Founder and co-Chairman of DVF.

“The Meatpacking District has become one of Manhattan’s most exciting neighborhoods.  It has evolved into a cultural destination, hosting the city’s best in art, fashion, food and nightlife.  I am delighted to co-host the first annual OPEN MARKET with Diane, and support the MPIA’s continued efforts to enhance the district while preserving its heritage,” said Andrew Rosen, Founder and CEO of Theory.

OPEN MARKET attendees will enjoy DJ sets from The Misshapes, NANCY (LCD Soundsystem/DFA) and JD Samson (Le Tigre/MEN) while shopping at sample sale booths hosted by DVF, Theory, Rag & Bone, Tory Burch, Helmut Lang, Intermix, Trina Turk, Alice + Olivia, Honor, Jay Godfrey, Joie, Lilla P and Gabriella Bridal who will be doing a special wedding dress booth. Gourmet food and drink will be provided by some of the district’s most popular destinations including The Standard, Highline – which will be recreating The Standard Biergarten at the event – in addition to The Tippler, STK, Morimoto, Del Posto and more. The silent auction will feature a holiday getaway to Turks & Caicaos from Ganservoort Hotel Group, JetBlue flight packages, a Rag & Bone shopping spree, Trak-Kit home system, an evolve electric motorcycle, and many more experiential and unique items.

About the Meatpacking District

MPIA is a 501(c)(3) nonprofit business association whose membership includes area tenants and property owners. MPIA is responsible for supporting the business community through events and a full marketing and PR campaign, and for a range of activities including the stewardship and beautification of the neighborhood’s public spaces. In partnership with The NYC Department of Transportation, the organization recently unveiled the seven public plazas transforming nearly 20,000 square feet of space into more usable outdoor areas for people to enjoy.  MPIA is 100% donation-based and support by tenants, property owners and individual contributions.

MEDIA INQUIRIES

Philip Ramirez, M18 Public Relations | 212.604.0318 | Philip@M18PR.com

 

 

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