NYFW Jérôme Spring 17
Da Bronx, New York. It is the official birthplace of hip-hop (nope, sorry Queens) as well as designer Jérôme LaMaar who launched his own lauded ready-to-wear 5:31 Jérôme back in 2013. LaMaar unveiled his S/S17’ collection during NYFW titled Away as the hot and humid weather returned, reminding New Yorkers that summer is still going on strong despite celebrating Labor Day the week before. LaMaar described Awaysaying, “The look refers to a conceptualized approach to futurism and the high tides that are forecasted to arrive at our shores.” His words have personal wisdom behind it as we are talking about a fashion hustler living in the fast lane wielding his future as a fashion maestro since the age of 15. This young designer has been on a fashion grind since scoring an internship with Kimora Lee Simon’s hip-hop brand Baby Phat in 2001. Since then he followed his fashion career by dropping out of Brown University and FIT and was commissioned to design all the costumes for Mariah Carey’s 2006 Adventures of Mimi World Tour. He eventually left Baby Phat to become an apprentice for Chado Ralph Rucci and later became a consultant for Armani as well as becoming a trend forecaster for brands like Tommy Hilfiger, Swarosvski, Moussy Japan, Calvin Klein, Uniqlo, and a plethora of other recognizable brands. One of LaMaar’s biggest breaks came in 2014 when Beyonce was seen wearing his plum coat with eye-catching oversized gold buttons from the 5:31 Jérôme’s collection. This definitely caught the attention of the fashion world as well as us at FashionEdits.
The Away collection featured oversized hand painted straw hats that symbolized UFOs and the model’s Birkenstocks got a makeover of encrusted pearls and shells galore. The overall feel was relaxed and resort like with a splash of avant garde style. Most of the garments featured shimmering Swarosvski crystal appliqués as well as pearl embellishments that kept with the oceanic beach like feel of the collection. A jean jacket was accentuated by a print of The Great Wave off Kanagawa by famous Japanese artist Hokusai and a kimono style jacket with Japanese kanji that translated into “the house of dreams and ideas” that paid homage to LaMaar’s yearlong stay in Japan. His boogie-down street style was evident with shirts emblazed with “Jeramer” across it and headpieces with oversized hoops on either side that mimicked the hoop earrings that were ubiquitous back in the 90s.
For more information, please visit 531jerome.com.