NINA DOBREV JOINS GLOBAL FITNESS PARTNER REEBOK X LES MILLS
Two of the world’s most recognizable fitness brands will work with Nina to inspire and engage women around the world through the transformational power of group fitness
BOSTON, USA – July 18, 2017 – Internationally renowned actress and fitness enthusiast Nina Dobrev joins global sports brand Reebok and world leaders in group fitness Les Mills to help fulfill the two brands’ shared and longstanding commitment to inspire, engage and empower people to be fit for life.
Together, Nina, Reebok and Les Mills will encourage women across the world to harness their passion, energy and confidence through fitness – championing Reebok’s intrinsic message of self-betterment and Les Mills’ unwavering mission to create a fitter planet by coming together as one.
A true fitness advocate who enjoys regularly working out with friends, Nina is the perfect ambassador for the powerful motivational effects of group fitness, the core principle that underlines the Reebok x Les Mills partnership. Since its foundation, Les Mills has been at the forefront of group fitness with a range of successful classes, while Reebok’s commitment to encouraging people to work out together remains part of the brand’s DNA and a true reflection of their ‘Be More Human’ brand mission. The alliance delivers a partnership that is powered by people, dedicated to providing opportunities for everyone to enjoy fitness together.
“Days on set are long but I always prioritize a healthy lifestyle. Working out helps me maintain balance, and really lets me relax and recharge,” shares Dobrev. “I’ll get together with friends and hit a class. You can’t beat working out as a group: you push each other to go further and there’s a real sense of empowerment that makes you feel part of a community.”
Ranging from full-body weights workouts to high-energy cardio classes, Les Mills’ programs use cutting-edge exercise science and the power of music to deliver motivating and inspiring group fitness experiences. Owing to her demanding schedule, Nina is a devotee of LES MILLS GRIT, a high-intensity interval training workout that delivers results in a shorter time – the perfect format for a busy lifestyle.
Commenting on the partnership, Reebok’s Inga Stenta, Senior Director of Brand Management for Reebok Global, adds, “We’re incredibly excited for Nina to join the Reebok x Les Mills network, working together to inspire people to live an active life. Nina fully embraces both Reebok’s and Les Mills’ holistic approach to a healthy lifestyle and is a true champion of the power of group fitness.”
Renowned for both her red carpet and off-duty style, Nina will hero the Reebok x Les Mills collection, which fuses innovative technology and materials with contemporary design. Celebrating Nina’s fashion-forward style, Corinna Werkle, General Manager of the Training Business Unit at Reebok, states, “Nina’s style is constantly evolving and pushing boundaries; she is not afraid to take risks with a daring new look, or try something different. Nina will work with Reebok and Les Mills to encourage women to express themselves with our modern, effortless collection that delivers on performance without compromising on style.”
“Les Mills and Reebok are committed to helping people live a healthy and active lifestyle, so we’re thrilled to have Nina at the forefront, using her passion and powerful voice to inspire people to get moving,” said Phillip Mills, Chief Executive, Les Mills International.
Nina will feature in the Fall/Winter Reebok x Les Mills campaign which officially launches today on http://www.reebok.com/us/nina_dobrev. The Fall/Winter Reebok x Les Mills collection, as worn by Nina throughout the campaign, is available at: Reebok.com.
In addition to Nina’s favorite LES MILLS GRIT class, check out the variety of Les Mills programming in clubs and gyms across the USA and at home on demand at www.lesmills.com.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race and exclusive apparel provider for Les Mills.
About Les Mills International
Les Mills International is the creator of 16 global group fitness and team training programs for adults, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) RPM™ (indoor cycling), and LES MILLS GRIT™ Series (30-minute high intensity interval training). Les Mills also creates BORN TO MOVE™, a series of five age appropriate movement-based classes for toddlers through to teens.
Every week Les Mills helps millions of people to get fit in over 19,000 clubs across 105 countries with the help of 135,000 passionate instructors.