Les Canebiers Madison Ave Launch
Saint Tropez’s based Les Canebiers launched it’s US store on Madison Ave NYC, last Thursday. The event was hosted by leadership director Marissa Rosenfeld of Save A Child’s Heart. (SACH) is one of the largest undertakings in the world, providing urgently needed pediatric heart surgery and follow-up care for poor children from developing countries.
Les Canebiers is luxury lounge wear collection, consisting of brightly colored chinos and shirts. With the crème de la crème being the embroidered swimsuits and trunks for women, men & children. Think yacht docking and beach lounging in the French Riviera or at least the Hamptons LI.
Besides the high wasted crochet bottoms. We fell in love with the color blocking bikini swimsuits in the now fabric “neoprene”. For men the hot item was swim trunks with skull or lobster embroidery. We loved the trunks in the mini me sizes as well. The line is priced well enough that you can do your family’s resort shopping all in one place without feeling too much guilt while still appreciating the one of a kindness and classic style.
Sandro Petitot retail development manager extraordinaire told me they are selling bathing suits and swim trunks all day long. “Almost like it is selling itself” I believe it, with those price points!