BERENIK BOUTIQUE & TALENTHOUSE NEW YORK
New York, NY – July 11, 2017 – BERENIK, a rising name in the world of fashion, unveiled its New York Boutique and Talenthouse on Monday, July 10th, 2017 at their U.S. flagship store located at 419 Broome Street. 76 movement and performance artists scattered and simultaneously danced throughout the streets of Soho. Choreographed by the acclaimed Pascal Rekoert, dancers eventually led audiences into the boutique at 6:00PM where the act continued for 90 minutes.
BERENIK’s new location boasts 9,000 sq. ft with an entirely new retail concept featuring both the brand’s designs as well as the work of other Swiss and American designers while reflecting the minimalistic vibe of the BERENIK BOUTIQUE in Zurich. (Interior Designer: Jean Pujol)
The ground Floor (4,500 Sq. ft Retail Space) features approximately1/3 BERENIK product and 2/3 other designers. The Talenthouse currently showcases seven other clothing, jewelry and accessories designers and plans to bring on additional designers in the fall.
The Basement level of the store (4,500 Sq. ft) houses an outlet area for BERENIK and other designers, as well as workspaces. Currently, the store houses its’ spring and summer collections with sales of up to 70 percent off. New fall styles will hit the retail floor on September 17.